Content Marketing Strategies That Can Help You Succeed

Marketing with content can be a very problematic way to generate consistent traffic online. You may find yourself in a situation where you are not able to get enough visitors that can help you sustain the cost of your business. The reason is that content marketing is not like PPC advertising. The traffic tends to come later on. Due to how slow indexing occurs, it’s also hard to test what is actually working, and what is not. Don’t do content marketing because they want to see faster and more measurable results. Fortunately, there are ways to do content marketing that can produce results very quickly. Here is exactly what you need to do if you would like to use content marketing for your primary source for online traffic.

Understanding What Content Marketing Is

This type of marketing involves either writing articles or short blog posts that will show up on different websites across the Internet. For example, if you do a guest post on a blog that is related to a product that you are selling, this is a form of content marketing. Likewise, if you have multiple websites that you personally own, and you are posting content on them which has a link on each one pointing back to your websites, this type of content marketing will also work. However, it is very tedious, and does require consistency. That is why outsourcing this type of marketing is highly recommended for people that are actually trying to run a business and do not have the time.

Outsourcing Your Content

The first strategy that you need to use when you are doing content marketing is to not write anything on your own. It is something that will take up all of your time, and by using someone that can write quality articles for a minimum price, each one of those can generate a sizable amount of traffic for you for a minimal cost. You may want to use writers that speak English as their first language if you are targeting the American audience. The same is true for any other type of content you are writing. It should be written by those that speak and write the language. Once you have found a reliable source for this content, that is also well written, you can move on to the next stage of the content marketing strategy which requires you to submit it.

Submitting Your Content

There are three ways that you can do this. First, if you own other websites, it is possible to submit your content to your blogs that will be indexed, each with a link pointing back to specific pages on your money sites. Second, this content can also be submitted on social media sites like Facebook, usually a small blurb about an article that you have just posted. Finally, you can also outsource the posting of this content so that the websites where it will show up are not related to you at all. This is a very powerful way to get quick indexing and save yourself the most time.

How Long Will It Take To See Results?

It will probably take you a couple of weeks to see any results from this type of marketing. That’s just how content marketing goes. It first has to be indexed by the search engines, and subsequently, the links need to be followed by the search engine spiders, going back to the main website. Once this is done, then the search engine algorithms can update, and your website can move up in the search engine rankings. This typically takes several weeks for this to occur. However, when you are posting on social media sites like Facebook and Twitter, because of the emphasis that search engines like Google have on looking at social content first, you can actually have improve your search engine position, and also get visitors very quickly, because people will follow your link directly to your website soon after it is posted.

These are just a few ideas that you can use for content marketing or you could learn more from an experience SEO Company. It is recommended that you use social media sites for part of this marketing strategy. It is also recommended that you outsource as much of this as you can, preferably done by writers that speak your language, and you can also use networks that other people on to submit your content on. All of these strategies are used by people today and they have seen excellent results. There really is nothing like content marketing. These links will stay for years to come, constantly keeping your website as high as possible on the search engines, plus you can also benefit from click-through traffic when people find these articles on the Internet on both websites and social media platforms.

About Organic SEO

In simple terms, organic search engine optimization may be defined as the process of optimizing a website for obtaining high rankings in the search engine result pages. Big search engines such as Google and Bing use over 200 different factors to rank web pages in the search results for different terms. A website can be optimized to make it more relevant to search engines for various keywords. Once your site is properly optimized, it will start ranking higher for the keywords for which it has been properly optimized.

There are some different ways of performing search engine optimization. However, there are certain techniques also known as black hat search engine optimization techniques that provide temporary rankings boost to a website, but the search engines prohibit these techniques. The websites that use such techniques for gaining high rankings are, more often than not, penalized by the search engines.

In many cases, these websites permanently lose their rankings, and in some extreme cases, the domain is completely removed from the index by the search engines. It is important to mention here that search engines have also penalized some big brands for using such prohibited search engine optimization techniques. Business owners usually are not aware of the techniques used by their SEO agency for higher rankings, and therefore, it is important for business owners to be careful while choosing an SEO agency for their business.

As far as organic SEO is concerned, this type of search engine optimization is focused on using optimization techniques that are not prohibited by search engines. Some of these techniques include creating high-quality content that naturally attracts links from other authoritative domains, social media marketing to get high-quality links and mentions, and regular publishing of high-quality content on the website to make it more useful for end users as well as other such techniques.

It is extremely important to maintain decent keyword density these days. There was a time when webmasters focused on including the targeted keywords on the web page as many times as possible, but those days are long gone. These days, mention of targeted keywords more than a few times is often seen as spam by the search engines.

Therefore, it is important to maintain a healthy balance of targeted keywords throughout the content. The content should also include various other related terms also known as LSI terms. A healthy sprinkling of targeted keywords along with LSI terms will make the page more relevant in the eyes of search engines.

While Google has denied that click through rate plays a role in the rankings but testing done by many veterans in the industry has shown that click-through rate in the search engine result pages does have an impact on the rankings. Therefore, it is important for you to make sure the text appearing in the search engine result pages is designed to attract as many clicks as possible.

While Google and other search engines do not directly use the social media metrics for rankings, it has been observed that more social shares usually also result in higher quality links which in turn drives higher rankings. Therefore, you should also indulge in social media marketing to get traffic from social media and get high rankings in the search engines.

It is also important to include all kinds of content on your websites such as videos, images, PDF, infographics and various other types of content. In simple terms, your focus should be on creating a resourceful website for the end-user. Google and other search engines have become exceedingly good at determining the quality of content on a webpage, and you will start ranking better if you focus on delivering useful content to the end user.