How To Easily Avoid Being Marked For SEO Spam

People are very used to the term spam. They have heard this for well over a decade regarding emails. You probably get these every day. These are emails that are sent to you from people that have purchased your email on a list and are sending emails in an attempt to get you to buy something. More unscrupulous people will attach images or files that, after you click on them, they will add a virus to your computer. Regarding search engine optimization, SEO spam is looked at in the same way by the search engine algorithms. They are looking for content that is not wanted, posts and pages that are breaking all of the rules. If the search engine algorithms determine that your content is spam content, they will de-index not only your pages but potentially your website. Here are the rules that must be followed if you would prefer ranking your content without breaking these rules.

Why Should You Worry About This?

When you do any marketing online by creating websites, hoping to rank them as high as possible, you need to realize that your time is very important and it will probably take the same amount of time to create quality content opposed to duplicate content. Additionally, if you are going to build a large website, you need to preplan everything in advance. You will want to target very specific keyword phrases that are going to rank easily on the Internet, but to do this effectively, you need to use the following three rules to prevent any of your content being labeled as spam by the search engine algorithms.

Basics Of Avoiding SEO Spam

There are only three rules that you will need to follow if you want to avoid any of your content getting labeled as SEO spam. The first rule is always to use content that cannot be found anywhere else on the Internet which is simply content that you have written yourself. Second, you might not have time to write this on your own. If that is the case, you can hire somebody to do this for you. You can outsource your content writing, and as long as you are using a legitimate individual or company to provide this for you, it will not be found anywhere else. The third and final strategy that you can use is to integrate curated content into a portion of your posts. This is content that is simply referencing other people’s content, perhaps using an excerpt from a new story or article that you have found online, providing an introduction and conclusion to this content that you have written yourself.

One Final Tip

A final strategy that you need to use to avoid any possibility of your content being labeled as spam is you need to add links that are pointing out to other websites that are currently ranking high in the search engines. Simply search for the same keyword that you are trying to rank for, and then put a link to the top website for that keyword. This is going to help you rank even faster, and also will show the search engine algorithms that you are trying to provide quality content.

By following these three simple rules for writing content, and posting it online, you will never have any of it regarded as spam. In fact, by changing things up and adding unique articles, as well as curated content, it’s going to look so much more natural. It is also recommended that your content is longer than 500 words in length. You also need to make sure that you are incorporating keywords that will help you rank on the search engines. This information should help you achieve top rankings, allowing you to get to the top of the search engines, without having to worry about SEO spam.

About Organic SEO

In simple terms, organic search engine optimization may be defined as the process of optimizing a website for obtaining high rankings in the search engine result pages. Big search engines such as Google and Bing use over 200 different factors to rank web pages in the search results for different terms. A website can be optimized to make it more relevant to search engines for various keywords. Once your site is properly optimized, it will start ranking higher for the keywords for which it has been properly optimized.

There are some different ways of performing search engine optimization. However, there are certain techniques also known as black hat search engine optimization techniques that provide temporary rankings boost to a website, but the search engines prohibit these techniques. The websites that use such techniques for gaining high rankings are, more often than not, penalized by the search engines.

In many cases, these websites permanently lose their rankings, and in some extreme cases, the domain is completely removed from the index by the search engines. It is important to mention here that search engines have also penalized some big brands for using such prohibited search engine optimization techniques. Business owners usually are not aware of the techniques used by their SEO agency for higher rankings, and therefore, it is important for business owners to be careful while choosing an SEO agency for their business.

As far as organic SEO is concerned, this type of search engine optimization is focused on using optimization techniques that are not prohibited by search engines. Some of these techniques include creating high-quality content that naturally attracts links from other authoritative domains, social media marketing to get high-quality links and mentions, and regular publishing of high-quality content on the website to make it more useful for end users as well as other such techniques.

It is extremely important to maintain decent keyword density these days. There was a time when webmasters focused on including the targeted keywords on the web page as many times as possible, but those days are long gone. These days, mention of targeted keywords more than a few times is often seen as spam by the search engines.

Therefore, it is important to maintain a healthy balance of targeted keywords throughout the content. The content should also include various other related terms also known as LSI terms. A healthy sprinkling of targeted keywords along with LSI terms will make the page more relevant in the eyes of search engines.

While Google has denied that click through rate plays a role in the rankings but testing done by many veterans in the industry has shown that click-through rate in the search engine result pages does have an impact on the rankings. Therefore, it is important for you to make sure the text appearing in the search engine result pages is designed to attract as many clicks as possible.

While Google and other search engines do not directly use the social media metrics for rankings, it has been observed that more social shares usually also result in higher quality links which in turn drives higher rankings. Therefore, you should also indulge in social media marketing to get traffic from social media and get high rankings in the search engines.

It is also important to include all kinds of content on your websites such as videos, images, PDF, infographics and various other types of content. In simple terms, your focus should be on creating a resourceful website for the end-user. Google and other search engines have become exceedingly good at determining the quality of content on a webpage, and you will start ranking better if you focus on delivering useful content to the end user.